从助力到聚力，清远发布全省首个“媒体+”赋能百亿级农业产业行动方案

Core Viewpoint - The article discusses the launch of the "Media+" Empowerment Action Plan for the high-quality development of the Xiniu Mazu Bamboo Shoot industry in Qingyuan, marking it as the first of its kind in the province aimed at a billion-level agricultural industry [3][6][10]. Group 1: Action Plan Overview - The "Media+" Action Plan focuses on the Xiniu Mazu Bamboo Shoot, which is a key agricultural product in Qingyuan, and aims to implement a series of feasible measures to enhance its development [5][11][34]. - The plan was jointly released by various media organizations and local government bodies, emphasizing the integration of media resources at multiple levels to support agricultural branding, channel expansion, and cultural exploration [8][19][22]. Group 2: Industry Significance - The Xiniu Mazu Bamboo Shoot industry has surpassed a production value of 10 billion, making it one of the five major modern agricultural industries in Qingyuan, crucial for farmer income and rural revitalization [34][35]. - The industry is positioned as a significant contributor to the "Hundred-Thousand-Ten Thousand Project," which aims to promote high-quality development across rural areas [36][46]. Group 3: Implementation Strategies - The action plan includes five specific measures: "Media+ Creativity," "Media+ Channels," "Media+ Branding," "Media+ Culture," and "Media+ Technology," each tailored to leverage media strengths for maximum impact [18][20][25]. - Activities such as the "Xiniu Mazu Bamboo Shoot Thousand-Mile Tour" will be organized to promote the product beyond Guangdong, facilitating connections with markets in provinces like Heilongjiang and Chongqing [23][24]. Group 4: Community Impact - The Xiniu Mazu Bamboo Shoot industry has engaged approximately 72,900 people in rural areas, with significant participation in the core production area of Xiniu Town, which has a population of about 25,000 involved in the bamboo shoot sector [42][43]. - The initiative encourages local farmers to expand bamboo cultivation, contributing to ecological development and economic growth in rural communities [38][40].