富森美家居 点燃家居运营创新之光

Core Insights - The company's operational model focuses on innovation, transitioning from a traditional distributor to a growth engine for brand merchants [1] - The company emphasizes digital transformation to enhance operational efficiency through tools like live e-commerce and mini-programs [1][3] - The company is committed to sustainable development, aligning with trends in smart home and green home decoration [3] Group 1: Operational Strategies - The company integrates the supply chain and optimizes resource allocation to provide comprehensive operational support to merchants, including marketing planning and traffic generation [1] - A key strategy is "joint marketing," collaborating with well-known domestic and international brands to enhance sales conversion rates through live broadcasts and content co-creation [1] - The company has established a strong market presence in the western region of China, particularly in Chengdu, by leveraging precise regional operations [2] Group 2: Digital Empowerment - The company partnered with Douyin to host a local life mixed broadcast event, significantly increasing online traffic and order volume [1] - Data analysis is utilized to optimize store layouts and adjust brand and product displays based on consumer preferences, enhancing foot traffic and conversion rates [1] - In 2024, the company collaborated with Midea Group to explore integrated home appliance scenarios, creating embedded product display areas to meet consumer demands for smart living [1] Group 3: Future Innovations - The company is exploring new commercial models through deep collaborations with brands like Sealy Mattress, focusing on scene co-creation and live operations [3] - The Tianfu Live Broadcasting Port project aims to create a new economic complex that integrates display, sales, and experience, further optimizing operational efficiency [3] - The company’s initiatives reflect a commitment to adapting to future trends in the home furnishing industry [3]