Huan Qiu Wang·2025-07-28 05:38Core Viewpoint - The event "Hundred Days of Wishes Journey" in Chongqing, organized by Kuaishou, successfully combined online and offline activities, attracting significant participation and viewership, highlighting the importance of community engagement in promoting fitness and cultural tourism [1][8]. Group 1: Event Highlights - The event featured over a thousand square dance enthusiasts, showcasing diverse dance forms and promoting the concept of national fitness, with a total live viewership of 137 million and video views exceeding 560 million [1]. - Five Kuaishou talent teams competed for the title of "Mountain City Dance King," with the "Fu Yao Zhi Shang Team" and "Jiu Jiu Huwei Team" tying for first place, demonstrating the event's competitive spirit and community involvement [3]. - Liu Genghong, a popular fitness coach, led a mass workout session, energizing participants and emphasizing the joy of exercise across all age groups [5]. Group 2: Cultural Integration - The award ceremony highlighted local culture, with prizes delivered in traditional bamboo baskets containing local delicacies, reflecting the event's national reach and regional cultural integration [6]. - Kuaishou's content IP business leader noted that the vibrant atmosphere of Chongqing aligns with Kuaishou users' love for sports, and the event served as a practical response to the call for national fitness [8]. - The event's location at the confluence of the two rivers allowed participants to experience the city's unique charm while promoting cultural tourism through short videos and live broadcasts [8]. Group 3: Future Plans - Kuaishou plans to continue the "Hundred Days of Wishes Journey" in more cities, aiming to explore urban characteristics through diverse thematic activities and interactive experiences [8].