Core Insights - The brand value of NVC Lighting has reached an impressive 67.985 billion RMB, marking its 16th consecutive year as the leader in the Chinese lighting industry and ranking 353rd in the Asia Brand 500 list [1][4] Group 1: Brand Value and Market Position - NVC Lighting's long-term commitment to "long-termism" and "value creation" has established it as an industry benchmark, allowing it to navigate complex market cycles effectively [4] - The brand's substantial patent portfolio has transformed its innovation potential into significant industry influence, supporting its sustained brand value growth [4][6] Group 2: Sales Performance and Consumer Recognition - NVC Lighting's sales performance, particularly its continuous leadership in the 618 lighting category, validates its brand value and demonstrates strong market penetration and consumer recognition [4][6] Group 3: Strategic Growth and Market Expansion - The company exhibits a unique "growth power" by balancing upward growth through technological innovation and downward expansion by making high-quality products accessible to broader markets [6] - The introduction of the "Golden Selection" series targets the needs of lower-tier market consumers, leveraging a vast network of over 80,000 terminals to enhance brand reach [6] Group 4: Industry Transformation - The brand value of 67.985 billion RMB signifies a milestone for NVC Lighting and a critical value benchmark for the entire Chinese lighting industry, indicating a shift towards high-quality development centered on technological innovation and brand value [7] - NVC Lighting's 27 years of deep engagement in the Chinese market, underpinned by solid technological innovation and market insights, exemplifies a successful transition from price competition to value-driven growth [7]
雷士照明品牌价值突破679亿，铸就行业价值新刻度