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全域联动创新开展“购在中国”活动,山东激发夏季消费活力
Qi Lu Wan Bao·2025-07-28 09:21

Core Viewpoint - Shandong province is implementing a series of "Buy in China" activities to stimulate consumer spending, resulting in a 5.6% year-on-year growth in social retail sales in the first half of the year [1] Group 1: Policy and Activity Coordination - The Shandong Provincial Department of Commerce and six other departments have launched the "Buy in China: Mountain Water Saint Welcomes Friends" series as a key initiative to promote consumption across the province [3] - The initiative focuses on four main areas: quality shopping, exquisite food, exciting tourism, and fine performances, with 43 key activities planned to enhance consumer engagement [3] - Nearly 4,000 promotional activities have been held in the first half of the year, aiming for continuous thematic events and activities throughout the year [3] Group 2: Event Launch and Financial Support - The launch event in Yantai featured the "Join in Yantai, Embrace the Sea" city consumption IP, integrating various consumption formats such as events, concerts, and cultural tourism [4] - A total of 15 million yuan has been organized by 38 financial institutions to support key consumption areas, creating a synergistic ecosystem for the "Buy in China" initiative [4] Group 3: Tourism and Consumer Engagement - The "Buy in China: Exciting Tourism Shandong Tour" activity aims to enhance tourism consumption by promoting local travel and attracting overseas visitors [5] - Various measures include planning unique travel routes, offering tourism consumption packages, and conducting promotional events to showcase Shandong's hospitality and quality products [5] - The "1+3+16+N" old-for-new consumption initiative targets specific sectors such as automotive and home appliances, aiming to stimulate consumer willingness to upgrade [5]