Jing Ji Guan Cha Wang·2025-07-28 09:55Core Insights - The Ministry of Commerce reported that over 66 million consumers have purchased more than 109 million "old-for-new" home appliances this year, indicating a strong market demand for home appliances [1] - Suning.com launched the 818 Shopping Festival to stimulate the home appliance market, featuring various promotional activities and partnerships with major brands to enhance consumer engagement and drive sales [1][5] Group 1: Promotional Activities - Suning.com introduced the "New Smart Home Appliances 0 Yuan Purchase" initiative, allowing consumers to receive coupons equivalent to their purchase amount, with a maximum rebate of 10,000 yuan [5] - The festival includes additional online promotions such as 1,080 yuan coupons, free home appliances worth 10,000 yuan, and 50% off flash sales [5] - The event will feature over a thousand themed experience activities in physical stores, enhancing consumer interaction with new products [6] Group 2: Product Offerings - Suning.com collaborated with over 100 major brands, including Haier, Hisense, Midea, and Gree, to offer thousands of popular products, including innovative home appliances like integrated washing machines and air conditioners [5][6] - The company aims to promote high-quality, energy-efficient new smart home appliances at more accessible prices during the festival [6] Group 3: Membership and Consumer Engagement - The Super Membership program will be expanded, offering new cross-industry benefits in collaboration with popular brands like iQIYI and Tencent Video [6] - Members will enjoy various perks, including a 365-day return policy, free screen replacements, and monthly selection of additional membership benefits [6]