菏泽市农业农村局：全市农业农村领域消费活力不断增强

Core Viewpoint - The report highlights the efforts of Heze City in promoting consumption in the agricultural and rural sectors, emphasizing the importance of enhancing consumer confidence and expanding market reach for local agricultural products [3][4][6]. Group 1: Consumption Promotion Strategies - The agricultural and rural departments in Heze City have implemented multiple strategies to boost consumption, focusing on expanding domestic demand and improving the consumption environment [3]. - The city organized participation in major exhibitions, such as the "Good Products from Shandong" event in Hong Kong, to promote local agricultural products [4]. - Two local enterprises successfully entered JD Group through the "Good Products from Shandong" initiative, enhancing their market presence [5]. Group 2: Enhancing Consumer Experience - The "Enjoy Heze. 2025 New Spring Consumption Season" event created specialized areas to showcase local agricultural products and modern agricultural equipment, making it easier for consumers to access and trust these products [7]. - The "Farm Machinery 3.15" Consumer Rights Day event educated farmers on purchasing and consumer rights related to agricultural machinery, increasing their awareness and purchasing activity [8]. Group 3: Supply Assurance - Heze City has ensured a sufficient supply of essential agricultural products, reporting a total production of meat, eggs, and milk at 788,000 tons, a year-on-year increase of 13%, and a water product output of 41,000 tons, up 4.3% [9]. - The city is focusing on rural revitalization, integrating various sectors to promote new industries such as rural tourism and leisure agriculture, which in turn stimulates consumption in related sectors like dining, accommodation, and transportation [9].