菏泽市市场监管局：扛起优化消费环境、促进放心消费职责

Core Viewpoint - The Heze Municipal Market Supervision Bureau is actively promoting consumer confidence and enhancing the consumption environment through various initiatives aimed at optimizing consumer rights and improving product quality [1][3]. Group 1: Optimizing Consumption Environment - The bureau has cultivated 5,632 ODR (Online Dispute Resolution) enterprises and established 63 standardized consumer rights protection service stations to effectively resolve consumer rights issues at the source [4]. - Consumer education is emphasized, with timely warnings and guidance issued during key periods such as New Year and Spring Festival to promote rational and safe consumption [4]. - The "Safe Consumption in Heze" initiative encourages offline stores to commit to unconditional returns and clarify return policies, enhancing the overall consumption environment [4]. Group 2: Strengthening Regulation and Enhancing Consumption Vitality - The bureau has implemented 32 special rectification actions focusing on key areas to strengthen the supervision of food, drug, and product quality safety [5]. - The "Safe Purchase" campaign has engaged over 30 participating enterprises, effectively stimulating consumer enthusiasm through clear communication of product categories and promotional measures [5]. - Special law enforcement actions have been conducted to maintain fair market competition, covering areas such as online transactions, live streaming sales, advertising, pricing, and unfair competition [5]. Group 3: Improving Consumption Supply Quality and Confidence - The bureau has promoted high-end quality certification to enhance market competitiveness, resulting in 19 green product certifications, 76 green food certifications, and 34 organic product certifications across 77 enterprises [6]. - The "Good Products Heze" initiative aims to increase product variety, improve quality, and create brands, with 11 enterprises recognized as "Good Products Shandong" [6].