上半年四川荣县电商销售额破24亿元 同比增长22.54%

Core Insights - Sichuan Rongxian County has made significant progress in the e-commerce sector, with over 200 new market entities and a sales revenue of 2.468 billion yuan, representing a year-on-year growth of 22.54% in the first half of the year [1] Group 1: E-commerce Development - The county has established a special support team with China Mobile to address network needs for over 10 large-scale events and resolved more than 60 technical issues related to e-commerce live streaming [1] - Infrastructure projects such as the Smart Agricultural Cold Chain Logistics Processing Park and the Dalong Network Cross-Border E-commerce Industrial Park are underway, with the former expected to improve logistics efficiency by 30% upon completion [1] Group 2: Industry Integration - Rongxian has implemented action plans to empower industrial and agricultural high-quality development through e-commerce, creating regional specialty brands and nurturing over 20 local e-commerce anchors [1] - The county has adopted an incubation model involving departments, associations, towns, and village collectives, achieving full coverage of live streaming teams in HeKou and ZhengZi towns [1] Group 3: Business Services - Local enterprises such as Rongfeng Technology and Longdu Tea have benefited from e-commerce initiatives, generating an additional revenue of 30 million yuan, with Rongfeng reporting an online sales increase of 30% to 110 million yuan in the first half of the year [2] - The county organized four offline exhibitions and online e-commerce festivals, driving consumption of 130 million yuan [2] Group 4: Future Plans - The Rongxian Business Bureau plans to continue e-commerce talent training and aims to achieve a total e-commerce sales target of 5 billion yuan for the year [2]