EASYHOME(SZ:000785) Di Yi Cai Jing·2025-07-28 13:20Core Viewpoint - The unexpected passing of Wang Linpeng, the founder and CEO of Juran Zhijia, raises questions about the future direction of the company and its ongoing transformation efforts in the home furnishing industry [1][3][12]. Company Overview - Juran Zhijia, formerly known as Juran Home, is the largest home furnishing retail enterprise in China, with an annual sales volume (GMV) of 122.2 billion yuan and over 400 stores across more than 300 cities [1][10]. - As of the end of 2024, Juran Zhijia employed a total of 7,028 staff and operated 407 home furnishing stores, along with 4 shopping centers, 4 modern department stores, and 165 supermarkets [1][10]. Leadership and Transition - Wang Linpeng had been actively leading the company towards international expansion and digital transformation before his untimely death [2][13]. - Following his passing, the board of directors appointed Wang Ning, the current Executive President, to temporarily assume the roles of Chairman and CEO [15][16]. Industry Context - The home furnishing market has seen intense competition, particularly between Juran Zhijia and Red Star Macalline, with the former recently surpassing the latter in revenue for the first time in 2023 [4][10]. - Juran Zhijia has adopted a light asset model with over 80% of its properties leased, contrasting with Red Star Macalline's heavy asset model [6]. Future Prospects - Wang Linpeng had ambitious plans to establish a new "Juran Home" overseas by 2030, aiming for international revenue and profit to reach 30% of the current totals [2][14]. - The company is also focusing on digital transformation through platforms like "Juran Design Home" and "Juran Smart Home," which aim to integrate AI and smart home technologies into its offerings [15].