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Core Insights - The birch sap market is rapidly growing, with major companies accelerating their entry into this niche beverage sector by summer 2025 [1][2] Group 1: Market Expansion - Major players like Nongfu Spring and Huiyuan have launched birch sap products, emphasizing natural ingredients sourced from high-quality regions [2] - Over 20 companies, including China Agricultural Reclamation Group, have introduced birch sap products, with significant sales on e-commerce platforms, such as Douyin, where sales reached 1.2 billion yuan in the first half of 2025, marking a year-on-year increase of 834.8% [3] - The trend towards natural and healthy beverages is driving consumer interest in birch sap, aligning with the broader consumption upgrade [3] Group 2: Industry Challenges - The birch sap industry faces challenges such as exaggerated marketing claims and a lack of authoritative medical research supporting product efficacy [4] - Issues with product quality stability due to preservation technology and intense market competition may lead to detrimental pricing strategies [4] Group 3: Standardization and Quality Control - The implementation of the "Natural Birch Sap" group standard on May 17, 2025, provides a scientific definition and quality benchmarks for birch sap, addressing previous regulatory gaps [5] - This new standard is expected to enhance the industry's quality control and support high-quality development through quantifiable metrics [5]