Core Insights - The article highlights the expansion of English reading education in China, particularly through the introduction of new English reading products by New Oriental Education Technology Group's subsidiary, Dayu Culture [1][2]. Group 1: Company Developments - Dayu Culture has launched several new English reading products, including "Rocket Girl," "Journey to the West," and "Sherlock Holmes for Teens," building on its previous business experience [1]. - Since 2016, Dayu Culture has been actively exploring the field of English reading for youth, developing a comprehensive publishing system that includes picture books, graded readers, bridge books, chapter books, and classic novels [1]. - The company has created a family English reading progression plan based on original texts, aiming to provide a new path for English reading education [1]. Group 2: Market Performance - The product "Journey to the West" achieved impressive sales, surpassing 125,000 copies in its first year, establishing itself as a benchmark in the initial chapter book category within the competitive children's book publishing industry [1]. Group 3: Industry Perspective - The CEO of New Oriental, Zhou Chenggang, emphasized that reading is not just a tool for language learning but a bridge to a broader world, highlighting the importance of quality content in igniting children's reading passion and fostering lifelong readers [2].
新东方大愚文化多套英文阅读新品亮相 覆盖全场景立体化视听阅读生态