SEGG Media Highlights Lando Norris' Belgian GP Appearance and Upcoming Quadrant Apparel Drop

Core Insights - SEGG Media Corporation is highlighting Lando Norris' participation at the Belgian Grand Prix, emphasizing his dual role as a McLaren driver and co-founder of Quadrant, which is gaining traction in the sports and gaming sectors [2][4] - The upcoming release of the Quadrant Speedway collection on July 31 is positioned as a significant event for both the brand and SEGG Media, marking the first major release since Veloce's acquisition of Quadrant [3][5] - SEGG Media's strategic investment in Veloce includes a Call Option Agreement, potentially consolidating Veloce and Quadrant under SEGG Media, enhancing its cultural influence in motorsport and gaming [5][7] Company Developments - Quadrant's Speedway collection is expected to attract considerable attention from motorsport and streetwear fans, reflecting trends in Gen Z and millennial culture [7] - Veloce Media Group, founded in 2018, operates at the intersection of gaming, motorsport, and lifestyle, with a significant digital media presence, including over 55 million subscribers and 750 million monthly views [8][9] - The acquisition of Quadrant by Veloce Media Group strengthens its cultural impact through storytelling, premium apparel, and athlete-driven content [10] Strategic Opportunities - The investment in Veloce provides SEGG Media with a substantial audience migration opportunity through its division Sports.com, leveraging Veloce's extensive viewership and subscriber base [6] - SEGG Media aims to redefine audience engagement in sports and entertainment through immersive experiences and ethical gaming practices [11][12]