携手2000+家便利店，“小肇上菜”走上融湾“高速路”

Core Viewpoint - The partnership between Xiaozhao Shangcai Agricultural Development Co., Ltd. and Guangdong Shiji Xinyi Convenience Store Co., Ltd. aims to enhance the modern supply chain for agricultural products in Zhaoqing, responding to the consumption upgrade trend in the Guangdong-Hong Kong-Macao Greater Bay Area [3][4][42]. Group 1: Partnership and Objectives - Xiaozhao Shangcai Company has signed a modern supply chain project investment cooperation agreement with Shiji Xinyi to integrate high-quality agricultural resources with modern retail channels [3][4]. - The collaboration focuses on building a modern supply chain logistics center in Zhaoqing, enhancing the sales channels for local agricultural products [5][42]. Group 2: Company Profiles - Xiaozhao Shangcai is a unified sales platform for agricultural products in Zhaoqing, integrating 60 national quality agricultural products and 89 "Yue" brand resources across ten industry clusters [10][16]. - Shiji Xinyi, established in 2014, has over 2,000 stores in South China and is recognized for its rich experience in product selection, distribution, and customer service [22][24]. Group 3: Market Strategy - The partnership will leverage Shiji Xinyi's extensive network to quickly introduce Zhaoqing's products to lower-tier markets, increasing market share within the province [36][39]. - Xiaozhao Shangcai will also utilize its online platform and offline experience centers to introduce new product categories to Shiji Xinyi, enriching its sales offerings [41]. Group 4: Supply Chain Development - The modern supply chain center will combine Xiaozhao Shangcai's sourcing advantages with Shiji Xinyi's operational and cold chain logistics expertise, creating an efficient system for procurement, storage, and distribution [43][45]. - This initiative aims to optimize distribution channels, reduce logistics costs, and ensure fresher agricultural products reach consumers more quickly [45][46]. Group 5: Product Promotion and Marketing - Initial product promotions, including local specialties like cinnamon drinks and sugar orange juice, have shown positive market acceptance [48]. - Future plans include joint marketing efforts to enhance brand recognition and reputation in the Greater Bay Area and nationwide [50].