Group 1 - The insurance industry is transitioning from a low-frequency interaction model to a high-frequency service model, creating new competitive barriers and enhancing customer engagement [1][9][12] - The concept of "value co-creation" is emphasized, where both customers and insurance companies benefit from enhanced service experiences [1][13][15] - China Ping An has positioned service as equally important as product innovation, launching the "Three Savings" initiative to enhance customer experience and redefine business value [2][12][14] Group 2 - Ping An's "Three Savings" initiative focuses on providing services that are "worry-free, time-saving, and cost-saving," addressing common pain points in financial, medical, and elderly care services [3][4][8] - The company has implemented various service cases, such as global emergency rescue and health management, showcasing the integration of technology to improve service efficiency [4][6][19] - Ping An's service model is unique in the market, leveraging existing resources to create a comprehensive ecosystem for medical and elderly care without heavy capital investment [11][12][15] Group 3 - The evolution of insurance services is moving from a focus on claims to a core value of service, with a growing consensus among companies on the importance of integrating products and services [9][14] - Ping An's approach includes a robust O2O service network that connects various service points, enhancing customer experience and creating a seamless service flow [11][12][15] - The company has achieved significant customer engagement, with 63% of clients utilizing services from its medical and elderly care ecosystem, leading to higher contract numbers and asset management [15][24]
从“风险承担者”到“价值共创者”,服务如何重塑万亿平安?