“三端”发力促进农产品消费

Core Viewpoint - The release of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to enhance agricultural product consumption through a comprehensive approach involving supply, circulation, and market activation, thereby driving demand structure upgrades and expanding consumption potential [1][2]. Group 1: Key Measures - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating market demand [1]. - It emphasizes the importance of fiscal and financial support, as well as coordinated regulatory measures, to stimulate the agricultural product consumption market [2]. Group 2: Integration of Agriculture, Culture, and Tourism - The plan proposes initiatives to promote the integration of agriculture, culture, and tourism, addressing new consumer demands for experiential and cultural consumption [3]. - Activities such as rural tourism enhancement and local cultural events are designed to create new consumption spaces and meet the high-quality consumption needs of urban residents [3]. Group 3: Quality Product Supply - The plan aims to improve the "Three Products and One Standard" certification system, which serves as an official quality identification for agricultural products, thereby enhancing supply quality [3]. - Development of new processing methods and specialty foods is expected to cater to diverse consumer preferences, further stimulating consumption potential [3]. Group 4: Overall Impact - The plan is anticipated to positively impact overall agricultural product consumption, contributing to economic circulation and addressing the urban-rural consumption gap [4]. - Emphasis on digital and networked consumption models, such as live e-commerce, is expected to upgrade consumption patterns and expand channels [4].