Warner Bros. Discovery announces post-split companies will be 'Warner Bros.

Core Viewpoint - Warner Bros. Discovery is preparing to split into two publicly traded companies by mid-2026, with distinct names and leadership teams for each division [1][3]. Group 1: Company Structure and Leadership - The streaming and studios division will be named "Warner Bros." and will include movie properties like DC Studios and HBO Max [1]. - The global networks segment will be called "Discovery Global," encompassing entertainment, sports, and news networks such as CNN and Discovery+ [1]. - David Zaslav will lead Warner Bros., while Gunnar Wiedenfels will become CEO of Discovery Global [4]. Group 2: Strategic Context - The split is a response to the industry-wide shift from traditional cable to streaming services [3]. - This move follows a similar strategy by Comcast to separate its cable assets, indicating a trend in the industry [3]. - The new names reflect the historical entities prior to the merger of WarnerMedia and Discovery, Inc. in 2022 [3]. Group 3: Business Performance and Future Outlook - The company has made significant progress in launching a profitable global streaming service and revitalizing its studios [2]. - Zaslav emphasized the strength of the company's storytelling IP and the commitment of its creative and corporate leaders to drive future growth [5].