治理低俗还直播健康生态

Core Insights - The rapid growth of the online live streaming industry in China is highlighted, with the market revenue projected to reach 212.64 billion yuan in 2024 and the user base reaching 833 million by the end of last year [1][2]. Group 1: Industry Growth and Challenges - The online live streaming sector has expanded from early forms like esports and performances to include e-commerce and online education, indicating a significant increase in economic attributes and market scale [1]. - Despite its growth, the industry faces challenges with low-quality content becoming prevalent, leading to a market dilemma where "bad money drives out good" [1]. - The presence of a black market driven by a "traffic is king" logic threatens the long-term development of the online live streaming industry [1]. Group 2: Importance of Content Governance - Addressing low-quality content is essential not only for purifying the online space but also for establishing a solid foundation for the industry's development and maximizing economic value [1][2]. - Regular governance of live streaming content is necessary to encourage platforms to focus on technological innovation and improve AI auditing systems, which will enhance industry quality and efficiency [1]. - The shift away from low-quality content will compel streamers to innovate and derive economic value from higher-quality information and knowledge [1]. Group 3: Market Environment and Employment - The proliferation of low-quality content undermines brand image and market order, which is detrimental to building consumer trust in the live streaming industry [2]. - Improving the market environment through the governance of low-quality content is crucial for reshaping user trust and stimulating domestic consumption [2]. - By cleaning up the industry, the live streaming sector can attract high-quality talent, transforming the perception of streamers and enhancing the industry's appeal as a job creator [2]. Group 4: Sustainable Development - A healthy ecosystem is fundamental for the sustained prosperity of the live streaming industry, where governance and the elimination of low-quality content guide the sector towards orderly development [2]. - Technological innovation and quality content are key to activating premium consumption, while opening employment pathways for workers will lead to high-quality industry growth [2].