Workflow
方大集团中兴商业培育新场景引领消费新潮流
Liao Ning Ri Bao·2025-07-28 22:10

Group 1 - The core viewpoint of the articles highlights the significant growth and operational improvements of Zhongxing Commercial in the retail sector, driven by innovative marketing strategies and enhanced customer engagement [1][2][3][4][5] - Zhongxing Commercial launched 10 promotional activities in the first half of the year, with sales from these events accounting for 65% of total sales, focusing on attracting diverse customer demographics through immersive experiences [1][2] - The company has implemented a "goodwill service" approach, enhancing brand reputation and customer satisfaction through improved service quality and staff training [2][3] Group 2 - Membership operations have seen a qualitative change, with member consumption numbers increasing by 1.6% and consumption amounts rising by 8.3% year-on-year, indicating a growing loyalty among customers [3] - Zhongxing Commercial is actively introducing new products and services to enhance its business model, including the opening of the Shenyang Zhongxing Dinosaur Museum, which integrates education and entertainment [4][5] - The company has leveraged policy benefits to stimulate consumer demand, resulting in sales exceeding 32 million yuan in the first half of the year through strategic discounts and promotions [5]