一月两次！来上海乐高乐园：人不多，还能“挂”上天｜BUG

Core Insights - The Shanghai Lego Park has faced operational issues, including a recent incident where visitors were stranded on the "Big Flying Car" ride for about 5 minutes, following a previous malfunction during its trial operation where guests were suspended for over 40 minutes [1][10] - Despite being in the peak summer tourist season, the park has not seen overwhelming visitor numbers, with most attractions having wait times around 5 minutes, indicating low visitor traffic compared to competitors like Shanghai Disneyland [3][8] Visitor Experience and Feedback - The park's ticket availability remains high, contrasting with the early sell-out of tickets for Shanghai Disneyland prior to its opening, suggesting a lack of demand for Lego Park [4][8] - Annual pass holders have expressed dissatisfaction due to restrictions on booking times and difficulties in obtaining refunds, raising concerns about consumer rights [11][13] - Visitors have criticized the park's distance from central Shanghai, with travel times exceeding two hours, making it less accessible compared to Disneyland [7][17] Pricing and Value Perception - The ticket prices for Lego Park are comparable to those of Shanghai Disneyland, with adult tickets priced at 549 yuan and children's tickets at 439 yuan, yet the park's smaller size and limited IP offerings have led to perceptions of lower value [8][17] - The park's total investment is estimated to exceed 10 billion yuan, and industry experts suggest it may take up to 10 years to recoup this investment based on projected visitor numbers, which currently appear uncertain [16][17] Market Position and Competition - Lego Park's target demographic focuses on middle-class families with children, but its smaller scale and the presence of established competitors like Disneyland may hinder its ability to attract sufficient visitors [16][17] - Analysts note that the park's branding and offerings may not resonate as strongly with adult visitors, leading to a disparity in public perception compared to the more universally appealing Disneyland [17][18]