淄博｜线下消费踏实 线上消费安心 淄博把“流量密码”变“留量密钥”

Core Insights - The article highlights the efficiency of consumer rights protection in Zibo, where complaints have decreased by 3.22% while the problem resolution rate has significantly increased, showcasing a successful consumer environment strategy [1][2] Group 1: Mechanism and Efficiency - Zibo has implemented a "2135" rapid response mechanism, ensuring urgent complaints receive feedback within two hours and are resolved within one day, while general complaints are cleared within five days [2] - The "advance compensation" mechanism has been established, involving 43 major shopping centers and markets that act as guarantors for 5,194 merchants, enhancing consumer confidence [2] Group 2: Technological Empowerment - Digital technology has been integrated into consumer rights protection, with AI assistants like "Qi Xiaobao" aiding staff in resolving complaints efficiently, achieving a 93.02% resolution rate on the national 12315 online mediation platform [2] - The use of mobile technology allows consumers to resolve issues quickly, contributing to a more streamlined complaint process [2] Group 3: Consumer Experience Enhancement - Zibo has created a "trustworthy consumption network," with initiatives like "one store, one code" for merchants to display credit ratings and complaint histories, enhancing transparency for consumers [3] - The city aims to cultivate 600 trustworthy consumption units and areas, making "trust" a visible aspect of urban life [3] Group 4: Online Consumption Regulation - Zibo has proactively addressed issues in live-streaming sales by establishing compliance templates for 22 live-streaming rooms, ensuring that regulations are followed [4] - The largest agricultural sales platform in the province, "Qiangnongzi," has maintained over 50% growth in GMV, demonstrating the effectiveness of compliance in business practices [4] Group 5: Collaborative Consumer Protection - The article emphasizes a collaborative approach to consumer protection, where government regulation, corporate self-discipline, and consumer participation work together to create a safe shopping environment [4] - The transformation of Zibo from a temporary hotspot to a sustainable consumer-friendly city is highlighted, indicating long-term growth potential [4]