把特产“播”出圈 余杭电商“新播力”开秀

Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition," showcasing local products and the talents of live streamers [1] - The competition featured 30 participants promoting over ten local specialties, including Jing Mountain tea and Luni honey pear, through engaging live streaming presentations [1] - The competition format required participants to complete a full live streaming process within 12 minutes, testing their product understanding and on-the-spot performance [1] Group 2 - Post-competition, a representative from the winning participants announced the "Compliance Live Streaming and Shared Governance" initiative, encouraging e-commerce practitioners to operate within regulations and contribute to community governance [2] - The event highlighted the role of live e-commerce in stimulating consumer activity, promoting industrial upgrades, and supporting common prosperity [2] - A signing ceremony took place to enhance the role of e-commerce in promoting Yuhang's unique agricultural products and supporting rural revitalization, with two e-commerce companies reaching cooperation agreements with local agricultural entities [2] Group 3 - Yuhang District is actively developing a skilled workforce in the e-commerce sector, focusing on knowledge-based and innovative talent [2] - The local e-commerce (live e-commerce) union has over 70 member companies, covering more than 5,000 e-commerce practitioners, and trains over 500 professionals annually [2]