农业农村部：千方百计拓宽农民增收渠道 助力释放农村消费潜力

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives, aiming to enhance rural income and meet diverse consumer demands [1][2][3][4]. Group 1: Initiatives to Boost Agricultural Product Consumption - The Ministry has implemented measures to broaden income channels for farmers, resulting in stable income growth and increased rural consumption potential [1]. - Development of "three products and one standard" (green, organic, and geographical indication products) is emphasized to improve production levels and meet urban and rural consumer needs [1][2]. - The Ministry is enhancing agricultural multifunctionality by promoting beautiful leisure villages and strengthening rural cultural markets to attract urban consumers [1][3]. Group 2: Focus on Quality and Health - The new consumption trends indicate a growing demand for quality, personalized agricultural products, including brand-name and functional foods [2][3]. - The plan addresses the need for improved dietary nutrition, particularly in protein intake, and aims to enhance public health services and promote healthy consumption [3]. Group 3: Enhancing Consumption Experience - Consumers are increasingly valuing experiential and interactive consumption, leading to initiatives like festive events and themed activities to stimulate urban and rural markets [3][4]. - The Ministry plans to innovate consumption platforms and integrate various consumption modes, including online and offline channels, to enrich consumer experiences [3][4]. Group 4: Improving Supply Chain and Logistics - The plan highlights the importance of efficient agricultural product circulation, proposing improvements in cold chain logistics and market infrastructure to enhance fresh product consumption [4]. - Collaboration between production and sales areas is encouraged to create a cooperative ecosystem that supports agricultural product consumption [4].