Jing Ji Guan Cha Wang·2025-07-29 04:18Core Insights - The "night economy" is experiencing significant growth, with a 100% increase in search and review volumes for "night tours" since July, particularly during weekends [1][6] - The age distribution of "night tour" participants is balanced, with the highest proportion (27.1%) being users under 30 years old [1] - The peak activity hours for night tourism are identified as 6 PM to 10 PM, referred to as the "golden 4 hours" for the night economy [1] Group 1: Night Tour Trends - The search volume for "museum night tours" has surged nearly 200% since July, with specific exhibitions extending their hours to accommodate night visitors [3] - Popular night activities include boat tours along major rivers, with cities like Guangzhou, Hangzhou, and Wuhan leading in search interest [1][3] - Over one-third of national first-class museums are offering night tours during the summer, reflecting a broader trend in the tourism sector [4] Group 2: Night Economy Development - The search volume for "scenic night tours" has increased by approximately 230% since July, indicating a growing market for nighttime attractions [4] - The night opening rate of 5A-level tourist attractions has risen from 23% in 2020 to 63% currently, showcasing a significant shift towards night-time operations [4] - Various cities, including Shanghai and Shenzhen, are actively promoting night-time dining and entertainment, enhancing the overall night economy [6] Group 3: Economic Impact - The total order value for the Ni Mountain Tourist Resort has increased by 20% year-on-year during the summer, driven by night-time activities [6] - Night tours are contributing to increased secondary consumption, with night markets and food stalls attracting visitors [6] - Government policies are being implemented to support the night economy, which is expected to boost tourism market vitality and create new growth opportunities for cultural and tourism venues [6][7]