谦寻控股董海锋：AI重塑直播电商核心环节 赋能行业高质量发展

Group 1 - The core viewpoint of the article is that AI technology is reshaping the core aspects of live e-commerce and has a profound impact on building a digital ecosystem [1][2] - The competition in live e-commerce has entered a "microsecond-level" battlefield, with compliance and efficiency being the two key factors [1] - AI plays a crucial role in the Qianxun platform, significantly enhancing efficiency and quality in key areas such as product selection, data analysis, and compliance review [1] Group 2 - In the product selection phase, Qianxun's self-developed live service platform, Lingke, can analyze vast historical sales data and predict market trends for precise product selection [1] - The efficiency of product selection for live broadcasts has increased threefold due to AI technology, allowing for better alignment with consumer needs [1] - The content production for live broadcasts has also seen efficiency improvements, with script creation time reduced from 20-30 minutes to just 3 minutes, achieving nearly a tenfold increase in efficiency [2] Group 3 - AI not only enhances speed in content production but also provides objective information support to the host team, effectively mitigating the risk of false advertising [2] - The competition in live streaming has shifted from relying on manual operational experience to leveraging advanced AI capabilities [2] - The concept of AI Agent will be a key focus for Qianxun in the next phase, aiming for full-process automation from product selection to post-broadcast [2]