Core Insights - New Oriental's subsidiary, Dayu Culture, launched a "Summer English Reading List" for children, introducing three new English chapter books aimed at enhancing English literacy among children [1][2] - The initiative addresses the growing demand for children's English reading materials in China, as parents and educators seek effective ways to select appropriate books for different reading levels [1][3] Company Overview - Dayu Culture has over 20 years of experience in book planning and focuses on providing high-quality learning and reading services for Chinese families [3] - Since 2016, Dayu Culture has been exploring and developing its English reading offerings for children, creating a comprehensive publishing system that includes picture books, graded readers, chapter books, and classic literature [3] Product Details - The newly launched books include "Rocket Girl," "Rocket Girl's Journey to the West," and "Sherlock Holmes: The Young Detective" (English versions), categorized as initial chapter books and mid-to-high chapter books [2] - These books are supplemented with various resources such as animations, audio, workbooks, and Chinese translations to support children's English learning [2][3] Educational Approach - The reading progression system categorizes books based on age, reading ability, and language difficulty, aiming to facilitate a smooth transition from graded readers to chapter books [1][3] - The combination of books and animations is highlighted as an effective tool to help children overcome challenges in reading comprehension, enhancing their understanding through multi-sensory engagement [3]
新东方大愚文化推出多套英文阅读新品 探索家庭英语阅读进阶市场