Core Insights - JCDecaux has been awarded the exclusive advertising concession for Brussels Airport, effective January 1, 2026, following a competitive tender [1][2] - The partnership with Brussels Airport, which has served 23.6 million passengers in 2024, will focus on enhancing passenger experience and advertiser visibility through high-quality products and technological innovation [2][3] Group 1: Contract Details - JCDecaux will install, manage, and market advertising displays inside, outside, and around Brussels Airport, continuing a partnership that has lasted 18 years [2][3] - The contract emphasizes sustainability and safety, with objectives for green energy, recyclable materials, and waste management [4] Group 2: Strategic Positioning - JCDecaux is the leading outdoor advertising company globally and operates in 39 countries, with a strong presence in Belgium, including street furniture concessions in major cities [5][7] - The new digital screens at Brussels Airport will be integrated into JCDecaux Belgium's programmatic offer, complementing the existing 1,400 digital furniture units across the country [5] Group 3: Company Performance - In 2024, JCDecaux reported a revenue of €3,935.3 million and has a daily audience of 850 million people across more than 80 countries [7] - The company is recognized for its sustainability efforts, having joined the Euronext Paris CAC® SBT 1.5° index and achieving high ratings in various sustainability assessments [9]
JCDecaux wins the exclusive advertising concession for Brussels Airport