新华网财经观察丨保健品“营养指导”乱象调查

Core Viewpoint - The article highlights the rampant issue of unqualified "nutritionists" promoting health products, often providing misleading advice and exaggerating the benefits of these products, which raises concerns about consumer safety and the need for clearer boundaries between nutritional guidance and commercial marketing [2][3][10]. Group 1: Misleading Practices - Many so-called "nutritionists" are not professionally qualified and use their titles to sell health products, often making unsubstantiated claims about their efficacy [3][9]. - Consumers report experiences where "nutritionists" recommend excessive dosages of vitamins, far exceeding the suggested amounts on product packaging [2][5]. - The marketing tactics employed by these individuals often involve creating a professional image to gain consumer trust, despite lacking proper credentials [7][9]. Group 2: Regulatory Challenges - The current market lacks clear definitions and regulations regarding the term "nutritionist," leading to widespread misuse of the title by unqualified sales personnel [9][19]. - Regulatory bodies have initiated actions to clean up the health product market, but challenges remain in enforcing compliance and addressing misleading advertising practices [19][20]. - The article notes that a significant percentage of investigated cases involve exaggerated or false claims about health products, indicating a systemic issue within the industry [20]. Group 3: Consumer Awareness and Protection - Consumers are encouraged to seek professional advice from registered nutritionists or healthcare providers rather than relying on unverified online sources [14][19]. - The article emphasizes the importance of retaining evidence of transactions and communications when dealing with health products to facilitate potential claims or complaints [15][18]. - Regulatory authorities recommend that consumers follow specific guidelines when purchasing health products, including verifying product labels and avoiding impulsive purchases based on misleading claims [22][23].