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溜溜梅惊现“人咬青梅”!杨帆治下溜溜果园445条投诉背后陷“商标侵权+劳动纠纷”,IPO前资本大撤退
Jin Rong Jie·2025-07-29 06:18

Core Viewpoint - Liu Liu Guo Yuan Group Co., Ltd. is facing multiple legal disputes, market challenges, and capital scrutiny, with a total of 17 legal cases reported in 2025, including issues related to unfair competition, trademark infringement, labor disputes, and copyright disputes [1][2]. Legal Issues - Liu Liu Guo Yuan has been involved in 17 legal disputes in 2025, with cases scheduled until September, covering various legal grounds across five provinces [1]. - The company is a defendant in several cases, including trademark infringement and unfair competition, with specific cases filed against it in Shanghai and Anhui [2]. Financial Performance - The company has seen its revenue grow from 1.174 billion to 1.616 billion from 2022 to 2024, but its gross margin has decreased from 38.6% to 36% during the same period, indicating a trend of increasing revenue without corresponding profit growth [9]. - The raw material cost ratio has increased from 41.7% to 47.7% from 2022 to 2024, highlighting rising cost pressures [8]. Product Quality Concerns - Liu Liu Guo Yuan has received numerous complaints regarding product quality, with 445 complaints specifically related to its "Liu Liu Mei" brand, focusing on issues like food safety and product spoilage [4][5]. - The company has been criticized for a significant drop in R&D investment by 43.8% to 1.8948 million in 2024, while spending on celebrity endorsements reached 106 million, accounting for 71% of net profit [8]. Market Position and Strategy - The company has heavily relied on marketing and celebrity endorsements rather than product innovation, leading to a cycle of increasing marketing costs and declining product quality [10]. - Liu Liu Guo Yuan's IPO prospects are uncertain due to concentrated ownership and past controversies, including the exit of major investors like Sequoia China [9]. Industry Implications - The case of Liu Liu Guo Yuan serves as a warning to the industry about the risks of over-reliance on marketing at the expense of product quality and consumer trust [10]. - The company must focus on improving raw material quality, increasing R&D investment, and enhancing customer service to regain market trust and ensure sustainable growth [10].