三大航与航旅纵横达成直销合作 机票无捆绑销售不一定最便宜

Core Viewpoint - The launch of the "Civil Aviation Official Direct Sales Platform" by Hanglv Zongheng has garnered significant attention, with multiple airlines announcing direct sales partnerships, aiming to provide a transparent and non-bundled ticket purchasing experience [1][2][5] Group 1: Platform Features - The platform integrates direct sales resources from 37 domestic airlines, emphasizing six commitments: price transparency, no bundled sales, alignment with airline refund and change policies, no data discrimination, user information security, and accurate reimbursement documentation [5] - Users can compare and purchase direct sales tickets from multiple airlines on a single interface, similar to the railway ticketing platform "12306" [5][8] Group 2: Market Reactions - Public opinion on the platform is mixed, with some users finding that tickets are still more expensive compared to other travel platforms that offer subsidies and discounts [7] - Complaints have arisen regarding customer service issues, such as difficulties in ticket issuance and lack of responsive support [7] Group 3: Industry Context - The direct sales initiative is seen as a move to address "inward competition" in the airline industry, where airlines have relied heavily on online travel agencies (OTAs) for ticket sales, often leading to price wars and reduced profitability [9][10] - The Civil Aviation Administration of China has highlighted the need for regulatory measures to improve direct sales and reduce reliance on OTAs, which have been known to bundle additional services that complicate pricing for consumers [10][11] Group 4: Financial Performance - Major airlines are currently facing losses due to various factors, including changes in passenger demographics and competition from high-speed rail, with ticket prices continuing to decline [11]