大陆台商二代接班 户外用品跑出大市场

Core Insights - The article highlights the success of a second-generation Taiwanese businessman, Lin Weijun, who has leveraged his background and market opportunities to grow a business in outdoor products, particularly focusing on golf accessories and other related items [1][2] Group 1: Business Development - Lin Weijun's factory, established in the Zhangzhou Taiwanese Investment Zone, initially focused on selfie stick production and has since expanded into various outdoor sports products [1] - The factory has seen significant demand for its retractable golf ball retriever, which has become the highest-ordered product, particularly in the U.S. market [1][2] - The company invests heavily in research and development to innovate products and has introduced advanced technologies like 3D printing to expedite sample production [1][2] Group 2: Market Strategy - Approximately 40-50% of the factory's orders come from the U.S., with products also entering European and Asian markets, indicating a strong international presence [2] - The company has adopted high-end materials, such as carbon fiber, for new golf-related products, resulting in a 30% weight reduction and a 40% increase in costs, yet still appealing to golf enthusiasts [2] Group 3: Entrepreneurial Spirit - Lin Weijun represents a trend among second-generation Taiwanese entrepreneurs who seek to innovate beyond traditional family business models, emphasizing a desire for independence and entrepreneurship [2] - The company aims to build on the experience of previous generations while integrating new perspectives to strengthen production foundations and explore new market opportunities [2]