Jema Rose“新西兰8分钟”被指涉嫌虚假宣传

Core Points - Jema Rose is facing consumer complaints regarding the misleading nature of its "New Zealand 8 Minute" branding, which has raised legal concerns about potential fraud [2][3] - The brand claims to utilize advanced New Zealand technology that requires only 8 minutes for its products to penetrate deeply and provide salon-level results, but this has been contested as misleading [2] - Legal experts suggest that the use of the term "8 minutes" may mislead consumers into believing it indicates a product efficacy rather than a trademark, which could constitute false advertising [3] Product Information - Jema Rose offers products such as caviar shampoo and conditioner, prominently featuring "8+MINUTE" on packaging, but clarifies that it is merely a trademark with no special meaning [2] - The brand claims to be New Zealand's leading brand, inspired by the country's pure water sources and natural plants, and has achieved over 200 million in sales across New Zealand [2] Market Context - The controversy surrounding Jema Rose's branding echoes previous incidents in the industry, such as the "Pantene 3 Minute Miracle," highlighting the potential for consumer misunderstanding based on brand names [3] - The situation raises broader questions about the ethical implications of branding practices in the beauty and personal care industry, particularly regarding consumer perception and trust [3]