新华视点｜多元文旅绘就暑期画卷 夏日经济点燃消费热潮

Core Insights - The summer cultural and tourism consumption is experiencing a significant increase, with various regions implementing diverse measures to activate market vitality and expand the "cultural tourism +" integration model [2] Group 1: Infrastructure and Experience Enhancement - In Rizhao, Shandong, the new water slide project in the multi-island coastal scenic area is accelerating construction to enhance visitor experience [4] - Zibo City is actively exploring new cultural consumption scenarios and experiences by integrating modern tourism elements into its "scenic area renewal" project [6] - In Binzhou's Wu County, a "ticket alliance" has been formed, linking scenic spots, accommodations, and specialty picking businesses to provide exclusive discounts for tourists [7] Group 2: Night Markets and Cultural Activities - In Hangzhou, Zhejiang, the Xinchao Night Market aims to create a summer night event that combines culture, trends, and technology, further boosting consumption [9] - The Wuyue Cultural Museum in Hangzhou's Lin'an District offers new exhibitions and rich museum courses, adding cultural depth to children's summer activities [11] Group 3: Seasonal Attractions - The Chengde Summer Resort in Hebei attracts a large number of tourists due to its pleasant climate and picturesque scenery, with peak daily visitor numbers reaching 50,000 during the summer season [13][15] Group 4: Cultural Events and Festivals - The 14th Shenzhen Animation Festival held at the Futian Convention Center presents a high-quality, interactive cultural feast for citizens and industry partners [17] - The festival introduces an "independent game zone" to support the growth and incubation of outstanding works [19] - The first "Harmonious and Beautiful" cultural season in Lijiang, Yunnan, features a series of exciting activities, including ethnic performances and cultural showcases, attracting both tourists and locals [21][23] Group 5: Economic Impact - The innovative practices across various regions not only enrich visitor experiences but also extend the consumption chain, creating a positive interaction among multiple business formats, thus injecting strong momentum into the summer economy and showcasing the vibrant vitality of the summer market [25]