Sunasia(SH:600593) Xin Lang Zheng Quan·2025-07-29 07:15Core Viewpoint - Dalian Shengya's recent capital increase plan marks the end of a prolonged control dispute, with Tongcheng Travel becoming the new controlling shareholder, which is expected to facilitate governance restructuring and business growth opportunities [1][3][4]. Group 1: Control and Governance - The capital increase plan allows Tongcheng Travel to acquire a 23.08% stake and a voting power of 30.88%, effectively ending the seven-year control dispute and unifying decision-making [3][4]. - The new governance structure is anticipated to enhance board cohesion and decision-making efficiency, paving the way for the company's main business development [3][4]. Group 2: Financial Implications - The capital increase of 9.56 billion yuan will alleviate Dalian Shengya's liquidity crisis and provide resources to address historical issues [4]. - Dalian Shengya's financial performance shows potential, with non-recurring profits of 20.79 million yuan in 2024 and a gross margin of 59.73% [4][5]. Group 3: Business Growth Potential - The collaboration with Tongcheng Travel is expected to unlock new growth avenues for Dalian Shengya, leveraging its extensive customer base and operational synergies [5][6]. - Dalian Shengya's scenic business, which generated 409 million yuan in revenue in 2024, has significant growth potential compared to the industry average growth of 18.32% [5][6]. Group 4: Product and Marketing Strategy - Dalian Shengya aims to revitalize its offerings through product iteration and marketing empowerment, focusing on new IP development and core project updates [6]. - The integration of digitalization and high-end tourism products is expected to inject new momentum into regional economic development [6].