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Core Viewpoint - The recent adjustment of the luxury car consumption tax in China has led to significant changes in the pricing and sales strategies of luxury car brands, particularly affecting high-end imported brands like Porsche and Land Rover, while also providing opportunities for domestic luxury brands to gain market share [1][2][3]. Group 1: Impact of Tax Policy - The luxury car tax threshold has been lowered from 1.3 million yuan to 900,000 yuan, primarily affecting models priced between 1.02 million and 1.45 million yuan, which constitute about 0.1% of the overall car market [2][3]. - Major luxury brands such as Porsche and Land Rover are implementing "full tax subsidy" policies to stimulate sales, with Porsche reporting an increase in orders due to these incentives [1][2]. Group 2: Sales Performance and Market Trends - Porsche's global deliveries fell by 6% in the first half of the year, with a 28.4% decline in the Chinese market from January to May 2023 [4][5]. - Other luxury brands, including Maserati and Mercedes-Benz, also experienced significant sales declines, with Maserati's domestic sales dropping by 43.6% [4][5]. Group 3: Competitive Landscape - Domestic luxury brands are increasingly entering the high-end market, with models like the Hongqi "Guo" series and the Zeekr 009 positioned to avoid the new tax impact due to their pricing strategies [8][9]. - Analysts suggest that the new tax policy may benefit domestic luxury brands more than traditional imported brands, as domestic brands have greater flexibility in pricing and configuration adjustments [8][9]. Group 4: Future Outlook - The luxury car market is undergoing a transformation, with domestic brands like BYD's Yangwang planning to enter the European market, indicating a potential reshaping of the global luxury automotive landscape [9][10].