China National Gold (SH:600916) Xin Lang Cai Jing·2025-07-29 08:39Core Viewpoint - The company, China Gold Group Jewelry Co., Ltd., is actively expanding its business into the cultivated diamond sector while maintaining its core operations in gold jewelry sales, leveraging technology and e-commerce to enhance market presence and consumer awareness [3][4][5]. Business Overview - The company's main business involves the sale and processing of gold jewelry products, including gold and K-gold jewelry [2]. - As of July 29, the company's stock price decreased by 0.36%, with a trading volume of 136 million yuan and a market capitalization of 13.793 billion yuan [1]. Financial Performance - In the first quarter of 2025, the company reported a revenue of 11.003 billion yuan, a year-on-year decrease of 39.71%, and a net profit attributable to shareholders of 135 million yuan, down 62.96% year-on-year [10]. - The company has distributed a total of 2.52 billion yuan in dividends since its A-share listing, with 1.848 billion yuan distributed over the past three years [11]. E-commerce Strategy - The company has optimized its e-commerce channels, establishing a dedicated live-streaming base in 2021 to enhance online sales [4][5]. - It has launched a flagship store for cultivated diamonds on JD.com and collaborated with various platforms like Alipay and Xiaohongshu for product promotion [3]. Product Development - In 2023, the company entered the cultivated diamond market, launching 95 new products and creating several product series, including "This Moment's Spotlight" and "In the Name of Love" [3]. - The company aims to enhance consumer recognition of cultivated diamonds through participation in various trade shows and exhibitions [3]. Shareholder Structure - The company is classified as a state-owned enterprise, with its actual controller being the State-owned Assets Supervision and Administration Commission [5]. - As of March 31, 2025, the number of shareholders increased to 118,600, with an average of 14,161 shares held per person, a decrease of 10.24% from the previous period [10].