以“演艺+商业”模式 激活城市消费新活力

Core Insights - The third China-Russia Local Culture and Arts Season, organized by the Heilongjiang Provincial Department of Culture and Tourism, introduces a new "Performance + Commerce" model that enhances the cultural experience in Harbin's commercial complexes [1] Group 1: Performance and Commerce Integration - The performance team, composed of Chinese and Russian actors, has performed in various popular commercial landmarks in Harbin, such as the Harbin Baisheng Shopping Center and Harbin Impression City, enriching the shopping experience with cultural elements [1] - The "Performance + Commerce" model has led to a nearly 30% increase in foot traffic and significant sales growth in shopping malls, indicating a positive impact on consumer behavior [1] Group 2: Cultural and Economic Synergy - The integration of arts performances not only enhances the cultural atmosphere of shopping but also extends the duration of visitors' stay, thereby increasing the repurchase rate of commercial products [1] - The collaboration with various commercial entities during this cultural season has explored effective paths for urban consumer experiences, contributing to the deep integration of cultural arts and commercial activities [1]