多维度发力促农产品消费 23项举措激活市场新动能

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has developed the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a key driver for economic stability and growth [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly characterized by quality and personalization, with a growing demand for branded products and functional foods. The plan emphasizes optimizing the supply of high-quality agricultural products and developing new processing products to meet these demands [2] - The plan encourages the development of convenient, nutritious, and healthy ready-to-eat products to cater to the preferences of younger consumers [2] Group 2: Consumption Structure - There is a growing focus on healthy and balanced diets among consumers, yet there are still gaps in the nutritional intake of high-quality proteins such as soy products and dairy. The plan aims to enhance public health services and promote healthy consumption, particularly targeting specific demographics like students and the elderly [3] Group 3: Consumption Experience - Consumers are increasingly interested in the experience and interaction associated with their purchases, beyond just product quality and safety. The plan proposes innovative consumption platforms, including festivals and themed promotional activities, to enhance consumer engagement and stimulate market activity [4] Group 4: Consumption Assurance - The efficiency of agricultural product circulation directly impacts consumption quality. The plan outlines measures to improve circulation networks, including cold chain logistics and market standardization, to ensure the availability of fresh products. It also promotes inter-provincial cooperation to enhance production and sales connections [5] - The Ministry of Agriculture and Rural Affairs will focus on implementing the plan effectively, encouraging local adaptations, and mobilizing social resources to meet diverse consumer needs [5]