成都郫都区：从百亿工厂到全球厨房，“川菜之魂”硬核破圈

Core Insights - The article highlights the significant role of Pixian Douban in driving the development of the Pixian district's culinary industry, showcasing a blend of modern production, tourism experiences, and international expansion [4][5][13] Industry Overview - Pixian Douban, with over 300 years of history, has been recognized as a traditional advantageous food production area, marking its transition towards becoming a national industry benchmark through technology empowerment and ecological upgrades [5][14] - The Pixian district has established a complete industrial ecosystem, including raw material planting, Douban brewing, compound seasoning research, packaging, and cold chain logistics, contributing to a total output value of approximately 16 billion yuan [8][12] Production and Innovation - The district's food enterprises have seen significant growth, with a reported 100% increase in sales for certain products in the first half of the year, reflecting the robust development of the green food industry [8][9] - As of 2024, Pixian district is expected to have 253 food companies, with a total output value of around 16 billion yuan, and the China Sichuan Cuisine Industrial City has signed four major projects bringing in 2.356 billion yuan in investment [8][5] Cultural and Tourism Integration - The integration of cultural tourism with the Douban industry has attracted over 40,000 visitors annually, allowing them to experience traditional Douban production techniques and innovative products [9][12] - The district has developed over 200 signature dishes centered around Douban, creating a unique culinary tourism experience that connects visitors with the rich cultural heritage of Sichuan cuisine [12][13] Global Expansion - Pixian Douban products have become essential in overseas Chinese restaurants, with exports growing and reaching over 100 countries, establishing a strong international presence [13][14] - Leading companies in the district are adopting a "globalization + localization" strategy, setting up production bases in Southeast Asia to cater to local tastes while maintaining the essence of Pixian flavor [14]