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新华保险发力分红险,底气何在?
Qi Lu Wan Bao·2025-07-29 09:41

Core Viewpoint - Xinhua Insurance reported a strong premium income growth of 23% year-on-year, reaching 121.26 billion yuan in the first half of 2025, indicating a robust start for the year following high performance in 2024 [1] Group 1: Premium Growth and Product Transformation - The strong growth in premiums is attributed to multiple factors including product innovation and team performance [1] - Xinhua Insurance is focusing on transforming its product line towards dividend insurance, which is seen as a way to reduce interest rate risk and meet consumer demand for flexible returns [1][2] - The company aims to have dividend insurance account for at least 30% of its business by 2025, with a strategic focus on improving product competitiveness and sales capabilities [2] Group 2: Investment Strategy and Performance - Xinhua Insurance's investment capabilities have been highlighted as a key driver of its strong performance, with a net profit increase of over 200% in 2024 due to successful investment strategies [3][4] - The company has actively participated in the insurance capital market, launching a private equity fund with a scale of 50 billion yuan, of which it contributed 25 billion yuan [4] - As of the end of 2024, Xinhua Insurance's investment assets exceeded 1.6 trillion yuan, with a total investment return rate of 5.8%, reflecting strong performance in the industry [4] Group 3: Sales and Service Ecosystem - The transformation towards dividend insurance requires a simultaneous upgrade in the skills of the sales team to avoid misalignment with customer needs [3] - Xinhua Insurance is enhancing its service capabilities through a comprehensive health and wellness ecosystem, which is expected to facilitate product innovation and improve sales efficiency [6] - The company is shifting its focus from merely selling policies to a customer-centric approach, emphasizing the importance of comprehensive competitive strength in the insurance market [5][6]