Zheng Quan Ri Bao·2025-07-29 09:45Core Insights - The "night economy" is experiencing significant growth due to ongoing high temperatures, with a notable increase in "night tourism" searches and comments by approximately 100% since July [1] - The age distribution of "night tourism" participants is balanced, with the highest proportion (27.1%) being users under 30 years old [1] - The peak activity hours for night tourism are identified as the "golden 4 hours" from 6 PM to 10 PM [1] Group 1: Night Tourism Trends - The search interest in "museum night tours" has surged by nearly 200% since July, with specific exhibitions extending their hours to accommodate night visitors [4] - The keyword "scenic night tours" has seen a remarkable increase of about 230% in search volume, indicating a growing market for nighttime attractions [4] - Tourist behavior has shifted, with many visitors entering attractions later in the day due to high temperatures, prompting venues to extend their operating hours and enhance nighttime offerings [4][5] Group 2: Economic Impact and Government Support - The Ni Mountain Tourist Resort has welcomed over 160,000 visitors since its opening on May 31, with over 50% of them being young adults under 30 [5] - The total order value for the Ni Mountain Tourist Resort has increased by 20% year-on-year during the summer season, reflecting the positive impact of night tourism on revenue [5] - Local governments are implementing policies to support the night economy, which is expected to enhance the overall vitality of the tourism market and create new growth opportunities for cultural and tourism venues [6]