颐莲品牌文化传播大会全流程纪实：以莲为媒，共绘东方美学新画卷

Core Insights - The conference emphasized the importance of cultural values in brand building, advocating for a philosophy of "Five Commons" which includes co-creation, co-progress, sharing, co-winning, and co-existence [2][4][8] Group 1: Brand Philosophy and Strategy - The concept of "Five Commons" was introduced as a foundation for brands to leverage cultural resources and enhance consumer engagement [2] - The brand should focus on integrating traditional cultural elements with modern technology to create unique products that resonate with consumers [2][4] - The importance of establishing a strong brand identity was highlighted, with a call for Chinese brands to enhance their global competitiveness through cultural narratives [4][8] Group 2: Cultural Symbolism and Brand Practice - The lotus flower was discussed as a significant cultural symbol in Chinese heritage, representing purity and elegance, which aligns with the brand's identity [6][8] - The brand's commitment to infusing cultural aesthetics into product design was emphasized, showcasing how traditional elements can enhance modern branding [6][12] Group 3: Industry Insights and Recommendations - The need for a cultural-driven approach in the cosmetics industry was stressed, with suggestions for brands to adopt cultural IP strategies and international storytelling [8][20] - The conference called for collaboration among industry stakeholders to elevate the cultural narrative of Chinese cosmetics, moving from mere manufacturing to creating meaningful cultural experiences [8][20] Group 4: Product Development and Innovation - The integration of modern technology with traditional ingredients was showcased in product lines, emphasizing the use of natural extracts and innovative formulations [12][18] - The design of products was inspired by traditional Chinese aesthetics, aiming to create a dialogue between consumers and cultural heritage through packaging and product experience [12][18] Group 5: Cultural Responsibility and Social Impact - The brand's commitment to social responsibility and cultural heritage was highlighted, advocating for a balance between commercial success and cultural respect [16][18] - The importance of embedding cultural education into business strategies was discussed, encouraging brands to view culture as a core component of their identity rather than just a marketing tool [16][20]