夜宵经济升温：品质消费与场景创新成今夏亮点

Core Insights - The rise in nighttime dining, referred to as "deep night canteens," is becoming a significant driver of consumer growth as restaurants extend their hours and orders double [1][2] - The search volume for "night snack group purchase packages" on Meituan has increased by 98% compared to the previous month, with the post-2000 generation leading the searches [1] - Consumers are prioritizing quality-price ratio in their nighttime dining choices, with a notable increase in orders within the 61-90 yuan and 91-120 yuan per capita spending ranges [1] Group 1 - Many merchants are introducing night snack group purchase packages or creating themed night snack stores to cater to the growing nighttime consumer demand [2] - Haidilao has launched a summer night menu featuring various new items, enhancing the vibrancy of the night economy [2] - Over 110,000 restaurants on the Meituan platform have activated the "24-hour operation" sign, with a 48% year-on-year increase in online stores providing 24-hour dining services since July [2] Group 2 - The beverage brand "A Shui Da Bei Cha" has extended operating hours in nearly 500 of its stores to meet consumer demand [3]