3.62亿,菜鸟把丹鸟卖了
Xin Lang Cai Jing·2025-07-29 10:55

Core Viewpoint - Shentong Express has acquired 100% of Daniao Logistics from its major shareholder, Cainiao, for 362 million yuan, marking a strategic shift in the logistics landscape as Cainiao refocuses its business efforts [1][2]. Group 1: Reasons for the Sale of Daniao Logistics - Daniao Logistics was established relatively late in 2019 and has struggled to find a clear market position, ultimately leading to its sale [2]. - The service model of Daniao was primarily focused on internal Alibaba businesses, which limited its market reach and effectiveness compared to competitors like JD Logistics and SF Express [2]. - Daniao's operational challenges included underestimating the resource investment needed for building a logistics network, resulting in a lack of cost efficiency and profitability [2][3]. Group 2: Financial Performance of Daniao Logistics - In 2024, Daniao Logistics is projected to generate revenue of 12.351 billion yuan, with operating profit and net profit at 31 million yuan and 20 million yuan, respectively, indicating weak profitability [3]. - For the first four months of 2025, Daniao's revenue is expected to be 2.965 billion yuan, with operating and net losses of 231 million yuan and 234 million yuan, respectively [3]. Group 3: Shentong's Strategic Acquisition - Shentong Express aims to enhance its market position by acquiring Daniao Logistics, which will allow it to enter the high-end market and improve its service offerings [6][7]. - The acquisition is expected to create synergies that will optimize costs and enhance overall profitability for Shentong [7][8]. - Daniao's existing infrastructure, including 59 distribution centers and over 2,600 outlets, will contribute to Shentong's operational scale, potentially increasing its daily business volume [8]. Group 4: Market Context and Implications - The sale of Daniao Logistics reflects Cainiao's strategic shift towards focusing on international logistics and technology, moving away from the competitive domestic express delivery market [6][7]. - Shentong's acquisition is seen as a way to fill gaps in its service offerings, particularly in high-end and instant retail markets, which it previously lacked experience in [8]. - The transaction is characterized as a symbolic move, allowing both companies to avoid complications associated with external sales while addressing internal operational challenges [4][9].