Core Viewpoint - The Ministry of Agriculture and Rural Affairs is promoting the development of approximately 300 regional public agricultural brand精品培育名单 to enhance consumer confidence and drive rural income growth [1][2]. Group 1: Agricultural Brand Development - The foundation for agricultural brand development is being strengthened, with the "Three Products and One Standard" initiative accelerating the cultivation of agricultural brands [1]. - The Ministry has implemented a four-year agricultural brand精品培育计划, focusing on support in areas such as channel connection, media promotion, financial services, and overseas marketing [1][2]. - A basic agricultural brand directory system has been established, with 30 provinces creating provincial agricultural brand directories, including 1,420 regional public brands, 2,039 enterprise brands, and 2,302 product brands [1]. Group 2: Marketing and Promotion Strategies - Innovative brand marketing and promotion are being developed, with an emphasis on enhancing marketing technology, models, and scenarios [2]. - The Ministry plans to strengthen brand leadership and consumer confidence by increasing the cultivation of agricultural精品品牌 and promoting brand engagement with mainstream e-commerce platforms [2]. - There will be efforts to improve the quality and authority of provincial agricultural brand directories, guiding localities to publish brand consumption indexes to better align quality brands with consumer demand [2].
农业农村部:将形成300个左右区域公用农业品牌精品培育名单
Zhong Guo Xin Wen Wang·2025-07-29 11:35