Core Insights - The rapid development of the micro-drama industry is severely impacted by piracy, with the entire entertainment sector losing over 20 billion yuan annually due to copyright infringement [3] - The industry faces a significant challenge as micro-dramas are particularly vulnerable, with an average of 1,224 infringement links per short drama in 2023, totaling over 405,300 links [3] - The black market for piracy has formed a chain of "transportation - traffic generation - monetization," posing threats to the mental health of youth [3] Industry Challenges - In 2023, the micro-drama company under the company suffered direct economic losses amounting to tens of millions of yuan due to illegal distribution of hundreds of works [3] - Notable cases include unauthorized releases of popular micro-dramas at a price of 2.9 yuan to unlock the entire series, and a significant piracy case in Wuhan involving over 10 million yuan [3][4] - The impact of piracy extends beyond economic losses, affecting creators' motivation and the survival of legitimate content [3] Company Initiatives - The company has established a comprehensive copyright protection team, employing a three-tier review system of "AI initial screening + manual review + user reporting," processing over 1,000 infringement links monthly [4][6] - The company actively collaborates with law enforcement and employs various legal measures, having handled nearly 10 infringement cases by June 2025, including a landmark case in Wuhan [4][6] Industry Collaboration - The company promotes industry-wide cooperation by establishing copyright protection mechanisms with major platforms and advocating for industry standards and self-regulation [6][7] - The National Copyright Administration has initiated the "Sword Network 2025" campaign to address piracy in short dramas and videos, with the company participating in drafting relevant documents and standards [7] Future Vision - The company emphasizes the importance of copyright protection as foundational for sustainable industry development, advocating for enhanced awareness among creators, improved technical audits by platforms, and refined legislation by regulatory bodies [7] - The company has received the ISO 37301 compliance management system certification, reflecting its commitment to building a systematic and standardized compliance framework [8][9]
2025中国互联网大会｜映宇宙执行总裁夏晓晖：微短剧版权保护刻不容缓