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美国消费者正面临压力,宝洁预警:将涨价以应对特朗普关税
P&GP&G(US:PG) Feng Huang Wang·2025-07-29 12:57

Core Insights - Procter & Gamble (P&G) is experiencing a noticeable decline in consumer spending, indicating economic pressure on various income groups [1][2] - The company's net sales for Q4 increased by 2% to $20.9 billion, slightly above market expectations, with earnings per share rising by 17% to $1.48, largely due to a significant restructuring charge [1] - P&G forecasts sales growth for FY2026 to be between 1% and 5%, with earnings per share growth projected at 3% to 9% [1] Consumer Behavior - Consumers are depleting inventories, postponing non-essential purchases, and reducing store visits to avoid buying unnecessary items [1] - Both low-income and high-income consumers are seeking value, but they face different economic constraints [2] Market Conditions - Demand in the U.S. and Western Europe is slowing due to unstable macroeconomic conditions, geopolitical issues, and changing consumer dynamics [2] - P&G anticipates a $1 billion increase in annual costs due to tariffs, a revision from the previous estimate of $1 billion to $1.5 billion [1] Leadership Changes - CEO Jon Moeller will transition to Executive Chairman in January, with COO Shailesh Jejurikar taking over as CEO [2] - Under Moeller's leadership, P&G navigated post-pandemic sales surges and rising costs, with the company's stock price increasing approximately 13% during his tenure [2] Pricing Strategy - Starting this month, P&G will raise prices on about a quarter of its products in the U.S. to offset costs from new tariffs imposed by the Trump administration [2]