Core Insights - Gap Inc. has appointed Maggie Gauger as the new Global Brand President and CEO of Athleta, effective August 1, succeeding Chris Blakeslee [1][2] - The company aims to reinvigorate its brands, particularly Athleta, which has significant potential in the women's active market [1] - Gauger brings over 20 years of experience from Nike, where she led the North America Women's Business, and is expected to drive growth and innovation at Athleta [1][2] Company Overview - Gap Inc. is the largest specialty apparel company in America, operating brands such as Old Navy, Gap, Banana Republic, and Athleta [3] - The company focuses on creating products that shape culture while maintaining a commitment to social responsibility [3] Athleta Brand Insights - Athleta is a certified B Corporation that empowers women and girls through movement, offering performance lifestyle apparel designed by women [4] - The brand integrates performance and technical features into its products, catering to various activities from yoga to travel [4] - Athleta operates over 250 retail stores in the U.S. and Canada, along with an online presence at Athleta.com [4]