郓城打出提振消费“组合拳”，上半年答卷亮眼

Core Insights - Yuncheng County achieved a retail sales total of 13.067 billion yuan in the first half of 2025, marking a year-on-year growth of 7.9%, ranking third in the city [1] Policy Support - A consumption promotion leadership group was established at the beginning of the year, comprising various departments, and a comprehensive implementation plan was introduced, focusing on major consumer goods like home appliances and automobiles [3] - The county facilitated the sale of 59,300 units through an old-for-new program, generating sales exceeding 197 million yuan and benefiting over 50,000 residents [3] Event-Driven Consumption - Yuncheng County organized 35 large-scale promotional events, generating over 200 million yuan in consumption, with cultural and tourism activities attracting over 800,000 participants and achieving a sales increase of 200% [5] - Nighttime economy initiatives led to a 30% increase in sales during night hours compared to daytime, establishing new landmarks for evening activities [5] E-commerce Empowerment - The county hosted 28 e-commerce promotional events, integrating online and offline consumption, resulting in a network retail sales figure of 990 million yuan, reflecting a year-on-year growth of 15.3% [7] - Live-streaming sales significantly boosted agricultural product sales, with one farmer selling over 300 boxes of cherry tomatoes in a two-hour session [7] Innovative Service Delivery - A "promoting consumption into communities" initiative was launched, delivering various goods and services directly to residents, enhancing the integration of multiple consumption scenarios [9] - Plans for the second half of the year include new promotional activities around key holidays and increased support for small and micro enterprises, with 20 e-commerce training sessions planned [9]