农业农村部：扎实推动乡村游购一体发展

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a means to stabilize the economy and improve the livelihoods of citizens [1]. Group 1: Implementation Plan Overview - The plan includes 23 specific measures across 9 areas, focusing on optimizing supply, innovating circulation, and activating market demand to adapt to new consumption trends [1]. - From 2021 to 2024, over 420 billion yuan worth of agricultural products have been purchased and sold from western regions through east-west cooperation, while 160 billion yuan has been facilitated by central designated assistance units for impoverished areas [1]. Group 2: Future Actions - The Ministry will enhance regional cooperation in production and sales, focusing on selecting high-quality agricultural products and promoting market connections through various methods such as negotiations and exhibitions [2]. - The plan encourages the use of various platforms to promote local specialty products and organize online and offline sales activities, aiming to establish stable production and sales relationships [2]. - The initiative will mobilize social forces, including private enterprises and organizations, to increase agricultural product procurement and sales, particularly through tourism and cultural activities in rural areas [2]. Group 3: Rural Tourism Development - Developing rural leisure tourism is seen as a way to activate resources, broaden income channels for farmers, and enhance cultural life, thus creating new consumption scenarios [3]. - The plan will support financial policies, diversify leisure agricultural activities, and promote the integration of agriculture with culture, tourism, and education [3]. - Emphasis is placed on the need for horizontal and vertical collaboration among departments and social entities to effectively implement the plan [3].